Our Story

Rebuilt is a strength equipment brand founded by the team behind Reconstruct—a globally trusted, hyper-personalized fitness coaching platform built by certified trainers who know the industry from the inside out.

At Reconstruct, we coached thousands of clients around the world—helping people transform their bodies through sustainable, culturally relevant nutrition (yes, even with daal and biryanis). But as we coached, we kept running into the same obstacle: the equipment.

Tired of welds that cracked, benches that shook, and gear designed by people who never trained, we stopped sourcing and started building.

Rebuilt was born in a steel workshop in Pakistan, blending lifter insight with industrial-grade engineering. From hand-sketched concepts to 3D Prototyping , manufactured in a family-run steel factory, we created the gear we always needed—designed by athletes, built for serious training, and tested under real-world conditions.

No fluff. No gimmicks. Just tools built with precision, obsession, and decades of sweat under the bar.

This is more than a product line. It’s a movement for better, stronger, smarter equipment—wherever you train.